Google Responses If Splitting A Long Short Article Might Result In Thin Content

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In a Google Search Office Hours video, Googler Lizzi Sassman responded to a concern about thin content, clarifying a common misperception about what thin content really is.

Thin Material

The word thin means doing not have thickness or width.

So when we hear the term “thin content” it’s not unusual to consider thin content as a web page with very little content on it.

The real meaning of thin content is more along the lines of content that does not have any included value.

Examples are a cookie cutter page that barely varies from other pages, and even a website that is copied from a retailer or manufacturer with nothing extra added to it.

Google’s Product Review Update extracts, to name a few things, thin pages including evaluation pages that are just product summaries.

The trademark qualities of thin pages is that they do not have originality, are barely different from other pages and/or do not provide any specific included worth.

Entrance pages are a kind of thin content. These are web pages developed to rank for particular keywords. An example can be pages developed to rank for a keyword phrase and various city names, where all the pages are practically the exact same except for the names of the cities.

Are Brief Articles Thin Material?

The person asking the question needed to know if splitting up a long post into much shorter short articles would lead to thin content.

This is the question asked:

“Would it be considered thin content if a short article covering a lengthy subject was broken down into smaller posts and interlinked?”

Lizzi Sassman answered:

“Well, it’s difficult to understand without looking at that content.

However word count alone is not a sign of thin content.

These are two perfectly genuine techniques: it can be excellent to have a comprehensive post that deeply checks out a subject, and it can be similarly simply as great to break it up into easier to understand topics.

It actually depends on the subject and the material on that page, and you understand your audience best.

So I would concentrate on what’s most practical to your users which you’re supplying sufficient value on each page for whatever the subject might be.”

Dividing a Long Short Article Into Several Pages

What the person asking the concern may have been asking is if was okay to split one lengthy topic across numerous pages that are interlinked, which is called pagination.

With pagination, a site visitor clicks to the next page to keep reading the content.

The Googler assumed that the individual asking the concern was splitting a long post into much shorter posts dedicated to the numerous topics that the prolonged post covered.

The non-live nature of Google’s new version of SEO office-hours didn’t permit the Googler to ask a follow-up question to validate if she was understanding the question properly.

In any case, pagination is a great way to break up a lengthy short article.

Google Browse Central has a page about pagination finest practices.


Included image by Best SMM Panel/Asier Romero

Listen to the Google SEO Office Hours video at the 12:05 minute mark

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