Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites

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Automattic presented a new ad network called Blaze which places advertising on totally free WordPress.com sites and Tumblr. Advertising starts at $5/month.

Automattic is the business behind WordPress.com, WooCommerce, Akismet, Tumblr and other companies.

It was established by Matt Mullenweg, the business owner who developed the complimentary WordPress open-source content management system (CMS).

Blaze Marketing Network

The advertising network was initially introduced in April 2022 as a network specifically for Tumblr users to put ads on other Tumblr pages.

Automattic revealed that the network is now expanded to bloggers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin installed.

Publishers on WordPress.com will be able to utilize the WordPress dashboard at wordpress.com/advertising to get going choosing pages to promote.

Advertising payment is for impressions, not clicks.

Those who are using the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t currently installed then it must be set up, either the totally free or exceptional version works.

Those who are using Jetpack can then start the campaign from the WordPress.com dashboard at https://wordpress.com/home.

From there a user navigates to the Posts or the Pages screen and scrolls down to pick the posts or pages for marketing, clicking a three-dot (ellipsis) menu to select the Promote with Blaze choice.

The user interface enables advertisers to pick the audience that will see the advertisements. Audience choice is segmented by what continent the advertisements will appear in, what type of devices will see the advertisements (mobile or desktop) and by what topic the advertisements will be displayed in.

Where Blaze

Advertisements Are Shown The advertising can appear from amongst countless Tumblr and complimentary WordPress.com webpages. Management of the Blaze marketing campaign is done through the dashboard interface at wordpress.com/advertising.

The campaigns are established by an everyday budget and by dates that the advertising will be revealed. Blaze advertisements include a title, a snippet and an image.

According to the Blaze support page:”Title: This appears above your image and as bolded text. You can write an optimum of 80 characters here, use them wisely to capture the audience’s attention.

Bit: A brief text description of your post that appears below your image. You can write a maximum of 120 characters here. We recommend utilizing this text to support your headline and provide audiences more context about what they will see when they click the ad and get to your material.

Image: Submit an image to represent your post. You can use the crop tool to adjust your image’s look in the ad.”

Check out the main statement by Automattic:

Introducing Blaze: A New Way to Ignite Your Development on WordPress.com

Featured image by Best SMM Panel/Asier Romero